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Carol Weir~
CHOOSING THE RIGHT REALTOR
NOT ALL REALTORS ARE CREATED EQUAL Carol Weir William Raveis 203-650-3351
e-mail: carol@homebear.com website: www.homebear.com
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There's a fine art to listing a home to sell quickly and still bring you the highest price. The right realtor can make it happen, and help you with every step of the process ' from listing, marketing, and showing your home to making sure you're ready to move on time. Using a licensed realtor to sell your home is one of the wisest decisions you can make for lots of reasons. But every realtor is different. We suggest you interview a few to find one who you feel comfortable with.**
Our research shows that most people are looking for a realtor who: **
' Knows their business *
' Is trustworthy and honest *
' Knows where and how to find buyers *
' Knows how to negotiate a deal *
' Knows how to keep a deal together *
' Keeps in touch on a regular basis *
' Is a master at managing details *
' Brings buyers ' not 'shoppers' ' to see the house *
' Understands their needs *
' Has extensive knowledge about the current housing market *
' Has superb marketing skills and knows how to utilize them *
' Is a full time Realtor *
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"AN IMPORTANT NEWSPAPER ARTICLE"
A Good Agent Is Key to Selling Your Home
Rachel Brown, Baltimore Sun (05/07/00)
Selecting a good agent or a not-so-good agent can mean the difference between selling a house in a timely fashion or having it languish on the market for months or even years. Finding an astute real estate agent is not an easy task, however. A Realtor who is skilled at selling one type of property may not be the ideal person to market every home; and not every agent's style will match every seller's personality.
For these reasons and more, sellers should take the selection of an agent seriously and invest some time in their search for a representative. Referrals are one good way to get started, as is researching the top-selling agents in a given area. Sellers also should consider whether they want the attention of a small local agent or the name recognition of a larger national broker. While neighborhood brokers may be more in touch with the community, they often fall short on marketing dollars and technology.
After finding several suitable candidates, sellers should interview them in the same way that an employer would look upon a prospective employee. Performance, personality, professionalism, and experience are important aspects for a seller to consider. Sellers should also inquire about the agent's marketing strategy for the home as far as advertising and showing the home is concerned.
The most important aspect of the seller-agent relationship is communication. A seller should be able to contact an agent with relative ease and should also make sure that the agent listens to and understands any concerns. If sellers do their homework, they will find an agent who will make the sale of their home a walk in the park.
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